SEARCH ENGINE OPTIMISATION (SEO)

You may ask yourself why we have dedicated a whole section of the website to search engine optimisation (SEO).

The simple answer is that it is one of the first questions any advertiser will ask when considering having a video on the website.

There has been lots written about SEO but we are going to highlight a few key facts that you should know about.

GOOGLE PAGERANK - The more external LINKS there are TO your website, the better it will be ranked. See Google.co.uk/technology/

The structure of MytownOnvideo.co.uk means that all the town and city websites will link to each other to assist in optimisation. Each website will have relevant information of interest to the end user for locations throughout the UK and Ireland so this will be a useful tool to have on all the sites. As visitors use these links, these click throughs also help optimisation as well.

HISTORICAL FACTORS now play an important roll in addition to the number and quality of the incoming links. Google’s method includes counting the moment a new site is discovered and applying an “aging process” to the site. Google monitors the link as it changes over time, the speed at which the site adds incoming links, and the life span of the link. It isn’t about having thousands of sites that link to yours, but about building those thousands of links over time.

The “aging process” that monitors the history of the links and site helps to combat spam sites. Thus, the older the site and the links coming into it, the more “points” the site may get. Google monitors the historical value and the slow building of value of incoming links.

This is where the 14 years of the Stirling.co.uk website come into their own. We will using this website to link to all of the "onvideo.co.uk" websites as they come on board that will have a positive effect on rankings.

Google Adwords Search Results are the listings down the right hand side of the page, or those listed at the top in a different colour are PAID for adverts.


The advertiser pays a fee to Google every time someone clicks through to their websites. These are known as Google Ad Words. The point is to beware of anyone guaranteeing that you will be on the 1st page of Google for searches. It is worth getting clarification if this is indefinitley or only during the Google Ad Words campaign.

Once you sign up to the agency we will be able to reveal much more information about the do's and don'ts of Search Engine Optimisation that will greatly assist in your sales efforts.

NEWS ARCHIVES
Everton F.C. Match Day Programme Sponsorship (31 Oct 2009)
BOOKING.COM white label partnership (25 June 2009)
Onvideo.co.uk Domain Names renewed (15 June 2009)
Search Engine Optimisation (June 2008)